Welcome to Xchange Properties Training Hub
Lead Generation
1. Door Knocking – £0
“Yes, it’s old school — but door knocking still works. Walk the streets of your patch, introduce yourself, and offer free property valuations or local market updates.
Tip: Don’t sell hard — start conversations. Bring something of value, like a mini market report or local price comparison.”
2. Leaflet Drops – £20–£100 per batch
“Design a simple, professional leaflet and target specific roads. Highlight recent sales or success stories, and include a QR code linking to your valuation page.
Hand-deliver them yourself to save money — it builds familiarity and name recognition.”
3. Social Media (Organic) – £0
“Post consistently on Instagram, Facebook, and TikTok. Share behind-the-scenes clips, market insights, and success stories.
Local Facebook groups are goldmines — be active, answer questions, and position yourself as the go-to local expert.”
4. Referrals & Word of Mouth – £0
“Ask happy clients for introductions. Send a friendly message after completion:
‘If you know anyone thinking of moving, I’d love to help them too.’
You can even create a small referral incentive — like a £50 gift card for successful introductions.”
5. Local Networking – £10–£30 per event
“Join local business groups, BNI meetings, or community events.
Bring business cards and be ready with a short, confident intro:
‘I’m a local estate agent helping people move stress-free in [your area].’
People buy from people — especially when they’ve met you in person.”
6. Google Business Profile – £0
“Claim and optimise your Google Business page. Add photos, client reviews, and regular posts.
When people search ‘estate agent near me,’ you want to show up first.
This is free SEO working for you 24/7.”
7. Local Partnerships – £0–£50
“Collaborate with mortgage brokers, solicitors, or builders. You send them leads, they send you clients.
Even local cafés or gyms might let you leave business cards or run a small display. It’s mutual benefit marketing.”
8. Email Marketing / Newsletter – £0–£20 per month
“Start collecting emails through free valuations, local guides, or open houses.
Send a monthly email with property updates, success stories, and market insights.
Consistency builds trust — and trust wins instructions.”
9. Paid Social Media Ads – £50–£200 per month
“Once you have organic content that works, put a small budget behind it.
Facebook and Instagram lead ads can generate valuation enquiries directly.
Keep your targeting tight — local area, homeowners aged 30–65.”
10. Property Portals & Lead Services – £200+ per month
“If you’ve built a bit of traction and have some budget, consider portals like Rightmove or Zoopla, or lead platforms like ValPal or GetAgent.
But — don’t rely solely on them. They’re competitive and pricey. Use them to supplement your organic and local strategies.”
